First National SARAS Mela 2026 (outside Delhi NCR) Concludes on a High Note in Vijayawada, Records Over ₹12.8 Crore in Sales and Attracts More Than 12 Lakh Visitors

The First National SARAS Mela concluded at Punnami Ghat, Vijayawada, Andhra Pradesh, recording over ₹12.8 crore in sales and attracting more than 12 lakh visitors.

• The event was inaugurated by President Droupadi Murmu on 15 October 2026.
• The SARAS Shakti Food Court with 50 stalls reported sales of ₹1.9+ crore.
• Cyclone Arnab caused temporary closures on 28 and 29 October 2026.
• The Lakhpati Didi Pavilion showcased 21 rural women entrepreneurs.
• The EDAP programme achieved 15,231 Udyam registrations via the SWAYAM Helpdesk.
• The Mela provided 100% UPI adoption and onboarding to GeM, Flipkart Samarth, and Meesho.